L'Oréal has partnered with Clue, the period tracking app, and a leader in femtech, to advance scientific knowledge on the relationship between skin health and the menstrual cycle. Clue, founded in 2012 by Danish and German entrepreneurs, has more than 12 million users in 190 countries. As one of the world's fastest-growing femtech companies globally, Clue aims to support research into the understanding of the menstrual cycle and has forged collaborations with researchers at The Kinsey Institute, Stanford University, Columbia University, the University of Washington, and the University of Oxford.

“We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space. At L'Oréal we have a strong belief that the innovation that we bring to enhance people's beauty and wellbeing lies at the intersection of science and technology to meet consumers' expectations and needs," says Barbara Lavernos, Deputy CEO in charge of Research, Innovation, and Technology at L'Oréal. "Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstrual cycles from puberty to menopause.”

The collaboration bridges L'Oréal's historic skincare expertise and beauty-tech ambitions with Clue's leadership in reproductive health and data-driven technology. L'Oréal plans to use the partnership to deepen knowledge on the relationship between skin health and the menstrual cycle by utilizing data from the app and to co-create in app skincare content related to hormones. The partnership reflects the growing connection between the worlds of wellness and beauty, and comes as period tracking apps remain some of the most popular health-related apps used by women, with data that is valued by marketers.

Myriam Cohen-Welgryn, President Active Cosmetics Division at L'Oréal, says, "Our division is a close partner of leading clinical experts around the world. We are thrilled to join forces with Clue and bring dermatologists, endocrinologists and gynecologists together to increase knowledge on skin issues linked to hormonal cycles, in order to better understand women's needs and help them to have a healthier skin."

“We're excited to partner with the largest beauty company in the world to advance what we know about the relationship between the menstrual cycle and the health of our skin," says Clue co-CEO, Audrey Tsang. "Changes in skin is one of the most tracked categories within the Clue app alongside the period and menstrual symptoms, so we know that it's super important for many in our community. With L'Oréal's vast scientific skincare knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin. Our mission is to empower people with cycles with the science, data, and technology needed to make informed choices about their bodies, with skin, our largest organ included.”